The DIY Method of Implementing Google Job Postings Structured Data in WordPress

The DIY Method of Implementing Google Job Postings Structured Data in WordPress

In 2017, Google Job Postings was introduced, providing an alternative way for users of the Google Search Engine to discover job openings. This feature streamlines the process of finding and sorting through various job listings from different sources, eliminating the need to browse multiple third-party job sites like Monster, Totaljobs, and Reed, which can be time-consuming.

Utilizing Google Job Postings Structured Data in WordPress using a do-it-yourself approach is made easy thanks to the wide range of plugins available for WordPress websites. This method requires minimal technical expertise and can significantly enhance the visibility of your job listings.

Here are the steps to implement Google Job Postings in WordPress:

Start by downloading and activating the “Schema & Structured Data for WP & AMP Plugin.”

Navigate to “Structured Data” and select “Schema Types.”

Click on “Add Schema Type.”

Choose “JobPosting” as the Schema type.

Now, you need to apply the schema placement to your designated job listing category page.

With these steps completed, your setup should be correct. However, whenever you post a new job listing, you may need to adjust the associated job posting schema.

At the bottom of the job listing, you’ll find a section called “Schema & Structured Data on this post.” Click on “Modify JobPosting Schema Output.”

Job Posting Schema involves several crucial elements that must be filled out, including Title, Description, Employment Type, Base Salary Currency, Base Salary Value, and Base Salary Unit Text. For more details, refer to Google’s job posting schema guide.

Now, test your implementation with the Structured Data tool:

If you’re using a cache plugin like W3 Total Cache, ensure you refresh the cache initially.

Next, use Google’s structured data testing tool and enter the relevant URL.

If implemented correctly, you will see “Job posting” labeled on the right-hand side.

Ensure there are no “Errors” as they can prevent the job posting from being displayed. “Warnings” are less critical and serve as suggestions to provide more information. Some “Warnings,” such as very specific location data like postcodes, may not be relevant.

That’s it! Repeat these steps for each individual job vacancy you want to appear in Google Jobs.”

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