Job Overview
CareerFinders, on behalf of our client, an expanding company operating in the Online Gambling industry, we are seeking to recruit a Marketing Manager to join their team based in Nicosia. The successful applicant will be responsible for setting up, maintaining and optimizing advertising campaigns and should therefore hold a minimum of 2+ years of relevant online and offline marketing experience, ideally from either the Online Gambling, iGaming and/or Forex industries. Excellent communication skills in both Greek & English are essential.
Key Duties/Responsibilities:
- Setting up, maintaining, and optimizing advertising campaigns according to the KPIs.
- Analyzing and optimizing online campaigns, increasing traffic, CTR and conversion.
- Conducting A/B tests and reporting on results.
- Interaction with the team of marketing, support, content & compliance to transparent information sharing.
- Searching, testing and implementing new creatives, ad types, channels and traffic sources.
- Researching on competitors’ marketing activity for similar advertising formats using “spy-tools”.
- Weekly and monthly performance reporting.
- Working closely with social media sites to increase user engagement.
Key Skills/Experience:
- Ideally hold an academic background relating to Marketing/PR
- 2+ years of experience in media buying and offline marketing.
- Familiar with online ads purchasing methods such as CPM, CPC, Flat and CPV.
- Experience analyzing marketing campaigns.
- Experience using tracking tools and platforms such as Google Analytics, Google Tag Manager, Voluum as well as the ability to understand the concept of pixel and postback tracking.
- Actively optimize promos, based on trends, market demand and psychology of user behaviour.
- Previous marketing experience within the Online Gambling, Gaming and/or Forex industries will be considered a very significant advantage.
- Excellent oral and written communication skills in English and Greek.
- Basic knowledge of Photoshop.
- Analytical skill, working with Excel files – ability to export raw data and efficiently convert into readable data.
- Ability to think outside the box.
Are you interested in this position?
Apply by clicking on the “Apply now” button below.
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