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Marketing Analytics & Operations Manager (VAC-B461)

This job has been Expired
Job Overview

Our client, a leading provider of online foreign exchange (forex) trading, CFD trading and spread betting based in Nicosia, is looking for a Marketing Analytics and Operations Manager who will drive the marketing-related technology, data and analytics functions within the Data Analytics and Marketing departments. This involves not only monitoring and measuring the effectiveness of the marketing initiatives but taking an active role in the strategy and direction.

We are looking for someone with deep marketing knowledge who has experience working with marketing attribution, ROI calculations and budget allocations in a lead gen business.

You will direct the existing team to improve on existing analytics efforts but also drive new initiatives – including enhancement of data availability and measurement capabilities to push forward our marketing analytics strategy. You will work to enhance the analysis of customer journeys and behaviours, set the KPIs for the marketing department and will monitor the marketing activity on a regular basis to identify patterns, and trends and raise flags when needed. You will be responsible for unlocking new opportunities for growth by discovering insights and using current customer data/trends to fuel decision making. You will be involved in setting the strategy, benchmarks, goals, roadmap and methods to support the short- and long-term marketing growth plans.

This is an opportunity to help direct real change in our efforts to use data to make smarter, more efficient and more impactful decisions while working in a very supportive environment.

 

Primary responsibilities (not limited to):

  • Have a solid understanding of digital marketing and can manage and report on marketing campaign tracking, including sources across multiple channels like web, social, email, webinars, and online communities
  • Expand and improve on marketing automation, attribution and lifetime value initiatives
  • Direct and manage efforts related to marketing technology systems
  • Work on a daily basis with Marketing and Data Science teams to improve existing efforts and implement/test new strategies
  • Liaise with the Data Warehouse team regarding required metrics for analysis
  • Share knowledge and expertise with other team members to enable continued team skills development
  • Work closely with the Development, QA, UX, Design, Content and Project Management teams to strategize, ideate, define and run the planned projects and campaigns and to communicate strategy, progress and results

 

Requirements

  • Strong experience working on marketing analytics, specifically in high-level marketing strategy, revenue attribution, lead generation and customer lifecycle
  • Experience in driving decision-making on a holistic top-level view across all channels (both paid and unpaid)
  • A deep understanding of the interactions and impacts between paid vs organic, brand vs non-brand metrics
  • Preferred experience in directing or managing a team of analysts
  • Fluency in English
  • Self-motivated and able to work independently
  • Intuitive analytical mind
  • Good problem-solving skills and ability to deal with ambiguity in defining activities and direction
  • Proactive and persistent

 

Are you interested in this position?

Apply by clicking on the “Apply now” button below.

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Employer
This job has been Expired
StaffMatters Recruitment Specialists
StaffMatters Recruitment has numerous clients across Cyprus who trust us with finding and introducing potential candidates to them for their job vacancies. These clients vary from foreign exchange companies, to legal firms, auditing firms, IT companies, retailers, insurance companies, oil & gas